international success of Roja Parfums, combined with the creativity of its
eponymous creator, led to Roja’s appointment as an Ambassador for The GREAT
Britain Campaign – celebrating the best in British craftsmanship and innovation.
This scent is the result of the time Roja Dove was asked to create the essence
of the world’s first GREAT festival, which was held in Istanbul. Roja Great
Britain epitomises Britain and ‘Britishness’. It is the perfect representation
of a country that is known for having a huge element of tradition and a lot of
long-established institutions. British people symbolise pomp and circumstance
but are also renowned for being very reserved. Roja Dove loved the idea of
making a scent that was at once opulent but also tailored, understated, and
disciplined. This perfume celebrates the nation's great tradition for creativity
and their respect of heritage.